Real Estate Staging

Posted: under Realtor® Tools.
Tags: , , , , , , , ,

virtual staging software

virtual staging software

As a real estate investor, there are several important factors you have to bear in mind when you are planning to improve your business. The most important of these is the best marketing strategy for your investment. In the past, real estate investors relied on some very ineffective methods to market their property. However, today the process has changed with more effective marketing methods emerging everyday. The latest property marketing concept is virtual staging. This process heavily relies on the internet to reach out to the ever-growing online community. Therefore if you have plans of venturing into the lucrative industry of property investment, then you have to learn one or two things about virtual staging.

Let’s face it, it’s way cheaper to stage an empty home using a virtual staging software like this one than renting all the furniture. You can save it on a CD-Rom and give them to your clients and potential buyers.

For starters, you cannot expect your property to sell if it is not easily accessible to your potential buyers. That is why you need effective marketing strategies such as virtual staging to make the property known to the largest number of target buyers. The good thing about virtual staging is that it makes it easier for you to make potential buyers aware of your property. Virtual staging is better than the traditional home staging methods since it does away with the unnecessary expenses incurred in the traditional staging processes. For instance, with virtual staging you do not have to rent furniture for staging because your virtual staging expert will incorporate high quality furniture in the photos of your empty property. What is more, these experts know how to design their photos so that they can look 100 percent real. Most virtual staging companies today use high-end programs to design their images, allowing you to make your house look exceptionally stunning. Consequently, you will have a chance to make the most out of your investment. Remember, most home buyers are interested in homes that promise them luxury and comfort.

Virtual staging makes for great promotion collateral. It is not wise to waste money producing brochures with pictures of an empty property. Virtual staging services will help you make your property look attractive and valuable without any additional cost. Virtually staged homes will always look appealing to the buyer, giving you a chance to sell your property faster and make more profit. Also, virtual staging gives you the liberty to be as creative as you can be in designing your property for promotion. It is very easy to incorporate expensive features in your property so as to entice the buyer.

Obviously, another noteworthy point about virtual staging is the speed with which it allows you to sell your property. The way you promote your property highly determines how fast it will sell. Online virtual staging exposes the property to numerous buyers from different parts of the world, making it easier for you to sell. With virtual staging services, you will be able to create the best impression without incurring extra expenses present in traditional staging methods. Virtual staging is also available for rental properties. You can make your rental properties look expensive by hiring the best virtual staging expert.

Looking for a staging solutions without spending big bucks? Make sure to check this virtual staging solution which a perfect DIY for novice like me.

Post to Twitter

Comments (0) Sep 16 2012

When a bank is willing to lose money

Posted: under Real Estate.
Tags: , , , , , , ,



By now, we all know that the Fort Myers Clarion Hotel has been sold.
In 2011, the owner, an Indian group, stop the payments on their mortgage and the Bank, the fifth third bank, took over. They hired WALNUT & VINE PROPERTIES I LLC which is the company who use to handle the Fifth Third Bank commercial foreclosures. So far, so good.
WALNUT & VINE PROPERTIES I LLC hired then Janus Hotels Management to manage the property while the foreclosure took place.
The fact that this hotel was foreclosed upon was public domain already and an interest to purchase was born here and there. Personally, I had 2 prospects who were willing to make a letter of intent to purchase the hotel. Both were in the $4 millions range for a 192 rooms hotel with pool, restaurant and tiki bar.
However, I had never received any news, when I was able to contact someone handling the case. A lack of cooperation was evident.
Now, CLARION REDEVELOPMENT GROUP LLC, a company owned by Creighton Development is the proud owner of that property and paid $3,300,000 for it to the bank.
So, it is still not clear why a business focused on making as much money as possible, a BANK, is knowingly willing to pass on $700,000.
Of course, I don’t say my 2 clients would have buy it. But at least, I would imagine the bank to review all offers or all interest that buyers out there may have.
I have seen people willing to earn less money than they could but for a bank, it was my first time :-)

Post to Twitter

Comments (0) Sep 11 2012

31 Reasons why some agents “MIGHT NOT” show you houses.

Posted: under Real Estate.

  1. 1. You aren’t approved.
  2. 2. You say approval is no biggie and that you’ll get approved once you find the house you like and once you get a contract on your home.
  3. 3. You refuse to get approved because you feel it is unnecessary and only your business.
  4. 4. You say you are paying with cash but refuse to provide proof of funds before being shown houses.
  5. 5. You are unemployed, broke, & admit to having poor credit.
  6. 6. You are demanding, rude and borderline hostile (bad mouthing listing agents and other Realtors) while talking.
  7. 7. You refuse to meet first.
  8. 8. You refuse to sign a buyers rep agreement for any reason.
  9. 9. You have a Realtor who is out of town and you don’t want to bother them.
  10. 10. You have a Realtor who is your friend and you’re getting half the commission and you don’t want to bother them TOO MUCH.
  11. 11. You are 6, 12, 24 or 86 months out from buying. “You’re just curious.”
  12. 12. You are in jail and stole access to a computer. (making sure you’re reading.)
  13. 13. You are a Realtor. YES, this happens.
  14. 14. You are an attorney who wishes to represent himself AND who wants to view properties all around town. This has happened, believe it!
  15. 15. You are looking to spend $10,000.00 on $100,000 homes or for homes that are priced .50 on the dollar. NO THANKS. And you want to submit 20 offers at once.
  16. 16. You believe the stars, energy fields, vibrations and colors of the cosmos will guide you through the buying process.
  17. 17. You are unrealistic in anyway fashion or form and refuse to take advice and suggest that Realtors are just key turners.
  18. 18. You expect agents to drop what they’re doing and show you any house withing a 1 hour window.
  19. 19. You expect agents to show you houses the same day you call.
  20. 20. You expect agents to show you houses in 3 or more parts of the city.
  21. 21. You call yourself a cash buyer, but your funds are overseas locked away in some investment account that might take weeks if not months to get.
  22. 22. You are hostile and rude.
  23. 23. You lie about having a Realtor.
  24. 24. You are a FRIEND or RELATIVE or ANYONE other than the actual buyer.
  25. 25. You want to go see homes at odd and ridiculous hours or during the rain.
  26. 26. As soon as we answer the phone you ask for 1/2 our check.
  27. 27. As soon as we answer the phone you ask for all of our check because you have a cheaper home to sell.
  28. 28. Your Realtor is on a cruise and doesn’t have a backup Realtor to help.
  29. 29. Your Realtor doesn’t have a supra key.
  30. 30. Your Realtor has a full time job elsewhere and can’t show me houses.
  31. 31. Your Realtor lives 80 miles away and wants the listing agent to show me the house.

Post to Twitter

Comments (1) Jul 01 2012

Investir a Cape Coral, en Floride

Posted: under Investments.
Tags: , , , , , , , ,

C’est vrai. J’ai recu un coup de fil de France d’un de mes clients. Il a acheté une maison ici à Cape Coral, avec une piscine et qui se situe sur un canal qui donne sur le golf du Mexique. Belle propriété de 3 chambres et de 2 salles-de-bain.

C’est vrai ce qu’il dit. Il m’a téléphone pour me faire part de ses calculs au niveau rentabilité de son investissement. Il explique et démontre ce dont il s’agit:

Il a acheté cette demeure l’année passée pour 200.000 Euros, soit à l’époque, $268.000. En effet, il me rappelle que le change était de $1.34 pour 1 Euro au moment de l’achat. Aujourd’hui, au meme prix, mais avec le taux de change actuel, cette maison vaut 216.129 Euros. Donc, sans rien faire, il a déjà fait une plus value de 16.129 Euros.
Mais, le marché immobilier étant repasser à la hausse depuis cet achat, sa propriété a connu une augmentation de sa valeur de 7.35% l’an, ce qui représente une augmentation de valeur de $19.698, soit au taux d’aujourd’hui, 15.885 Euros.

Bref, cet achat lui rapporte 32.014 Euros pour l’année écoulée, soit un 16%, moins les frais des 3 voyages effectués pour son loisir, soit a peu pres 8.000 Euros selon lui (“Je n’ai plus d’hotel à payer” dit-il).
Prendre 3 fois des vacances en Floride et retourner en France avec 24.000 Euros en plus dans sa poche est ce que j’appelle faire un bon DEAL :-)

Si vous voulez, vous aussi, parié sur une baisse de l’Euro, de mon coté, je peux maintenant vous guarantir une augmentation des prix immobiliers pour les 5 prochaines années. Donc, n’ hésitez plus et appelez moi au plus vite pour vous faire de l’argent. Je suis au 001 239-240-3283 ou a

Francophones de Cape Coral

Post to Twitter

Comments (0) Jun 02 2012

Facebook Vs Real Estate

Posted: under Investments.
Tags: ,

Like a lots of people, I had an eye on Facebook regarding the IPO. Even if I’m not into investing on Wall Street, having no knowledge, I was just curious what could be the outcome of it. It was definitely the talk of the town, if not the talk of the planet in this case :-) .

I put these 2 widgets side by side, so I can compare how is reacting the Facebook share and the Cape Coral Real Estate. The future will tell if it was better to invest in Real Estate or in facebook :-)
Maybe this can be useful for other investors as it is for me.

Those values are updated live, so you get the real picture here.

Post to Twitter

Comments (0) May 23 2012

About Low Ball offers for a Cape Coral Property

Posted: under Real Estate.
Tags: , , , , , , ,

The basic of a Real Estate transaction is obviously a seller willing to sell to a buyer willing to buy. Once you have those terms agreed upon, you are half way to closing.

But if the seller have to settle for a low ball offer from a buyer, everyone involved in the deal may lose time and money. This is where a clever agent can use valuable skills to negotiate the deal and make it happen all the way to the closing.

One thing I use to do is really showing the temperature of the market to  my buyers. I think it is important that they acknowledge how the today’s Real Estate market in Cape Coral is reacting to. I compare sold pricing instead of listed pricing, and this can be valuable to sellers as well in order to ask the right price instead of waiting an offer forever. Once my buyer understand the market, of course, it is ultimately their decision on what to put in their offer. But at least they know the potential result.

Also, I like to compare what’s comparable. I recently visited a seller. It was a “by owner” and his price was close enough to what the neighborhood was asking for. However, the features of his home were very different and a realistic price should be much lower. That’s why it’s still for sale with no showing today, after months on the market. So, I show only similar features home for comparing and make a wise decision about the offering price.

Low ball offers usually waste buyers’ time. And that time is valuable. If a buyer is offering low ball offers on 20 properties and getting denied each time, offering a decent price at the first one would most likely had given equity by now to that buyer. Not only he had money in the property, but he is an owner instead of nothing, hoping for “the best deal” to happen. Make low ball offers if you don’t need to buy, not if you are looking for a roof to live under.

Now, if you see a property bought around 2005-2007, when the Real Estate was at peak, chances are the seller is selling at lost. He knows that and it is already difficult for him. Showing a low ball offer right there is to shoot yourself in the foot. This is something I have the need to emphasize for the health of a transaction. Sellers are people with families they have to take care of, not just a number. Ultimately, again, my buyers have the last decision about their offer.

Low ball offer

Low ball offer

But let me tell you something that happened in the last few months when a buyer from Pennsylvania emailed me asking for a “good deal” foreclosure. I had several of them and even if I explained that the market is bouncing back, often with multiple offers, this buyer wanted to get a bargain in a location where everything was dirt cheap.

I found a nice pool home located in the SE of Cape Coral with access to the gulf of Mexico. It was a foreclosure well priced at $179,900. He told me he would pay that price when he saw the other similar sold properties I sent to him. But he wanted to “grab a deal” and he made an offer at $150,000, hoping a counter offer in the mid $160K from the bank. The scenario I told him just happened. They was a counter offer, but to another buyer who offered $175,000 and who ultimately close on that property. At this time, there is no more gulf access pool home in SE cape under $200K. No need to say the buyer made an easy $25K equity in one month. My buyer? He closed on a lovely property with a nice pool for $195,250. He does not have access to the gulf of Mexico. He’s on a fresh water canal. He knows he missed it.

So, if you are thinking of low ball offers, just know what to expect. And don’t make me wrong, I make low ball offers myself time to time, but I don’t have to buy. If I close it, great. If not, oh well, next…Not a big deal :-)

Post to Twitter

Comments (0) Apr 25 2012

Régate de bateaux en carton a Cape Coral

Posted: under Cape Coral.
Tags: , ,

Cette année encore a eu lieu la fameuse course de bateaux en carton a Cape Coral. Cette régate a lieu chaque année depuis 19 ans maintenant et depuis 4 ans dans le parc des Quatres Libertés (Four Freedoms Park). Il y a quelques mois, la ville de Cape Coral a placé du sable dans ce parc de telle maniere a faire une plage. Donc, cette fois-ci, il y avait une évidente atmosphere de détente de vacances dans l’air.

Plus de 40 bateaux en carton ont participés a cette régate et a peu pres 2.000 personnes ont assistés a l’evenement. Des stands servant de la nourriture et boissons étaient placés un peu en arriere. Comme chaque fois, j’ai pu prendre quelques photos et vidéos. J’en ai placé une ci-dessous pour vous donner une idée des lieux et de l’ambiance.

Il faut savoir que pour assister a cette régate en tant que spectateur, l’entree est gratuite ainsi que le parking. Par contre, si vous désirez construire votre propre yacht en carton et participer a la course, un droit de participation est obligatoire et coute seulement $15. Mais les souvenirs acquis sont sans prix :-)

Le seul dommage cette année fut le temps. Les années précédentes, le soleil a pratiquement toujours été au rendez-vous. Cette fois-ci, meme si l’évenement est passé entre les gouttes, le ciel était fort chargé et gris. Mais la température de 24 degrés celsius nous faisait passer une journée malgré tout agréable.

Post to Twitter

Comments (0) Apr 22 2012

Cape Coral Cardboard Boat Regatta

Posted: under Cape Coral.
Tags: ,

For the last 19 years, individuals and organizations have participated building floating ships using cardboard and glue, and let’s say it, lots of work. The Cape Coral cardboard Boat regatta is a cape coral thing. Last year, about 40 vessels competed in the regatta. This year, there were more than 40 and about 2,000 people had a blast watching those hippies in their floating 70′s van or the “pirates of the Cape”.

While it all began Cape Coral yacht club in 1994, the event attracted more and more people. It’s been at the four freedoms park for 4 years now, and this year, had a vacation atmosphere since the sand was put there to make a beach, even if the weather was not so cooperative, no rain during the event but cloudy day.

This year, the event began the Friday before the race. People could enjoy live music and food, and also meet the cardboard boat builders who will participate at the regatta. Like other years, I was there to watch. You know, I’m not a sailor but I could get a couple of videos.

For those who want to participate, there is a website about this event at

Post to Twitter

Comments (0) Apr 22 2012

Cape Coral foreclosures at the lowest now

Posted: under Real Estate.
Tags: , , , , , , , , , ,

In the field, we all agree, it’s a seller’s market now. Several major cities in the country show a solid level of activity that increase Real Estate prices slowly but steadily. And Cape Coral is no exception. I see we are headed to a much more normal market now, and the fact that we just got below the 200 foreclosures mark for Lee County is a good sign.

As I often say to my clients over the phone or email, we had a peak of 1,085 foreclosure at any given day in December 2010. Today, we had 196 foreclosures. And that number is decreasing on a daily basis. So we are inexorably entering a much more normal market.

Congratulations to all buyers who bought a property ion Cape Coral or around last year or even in 2010. They officially bought at bottom. And I predict that if they hold for another 3 to 5 years, they will build some great equity in their properties.

And for those who were on the fence, waiting for the best deal to appear to them, that boat has sailed away. We are in a seller’s market and purchase prices at asking prices or higher are not uncommon. I even see multiple offers on a majority of the deal I come across.

Knowing that Lee County in general and Cape Coral in particular have the lowest single family priced in the country, I have a lots of demand for properties under $100,000. But those buyers have a hard time to get in now, hardly finding anything just decent.

Post to Twitter

Comments (0) Apr 21 2012

Visa ou pas visa pour acheter une propriete aux Etats-Unis

Posted: under Real Estate.
Tags: ,

Hier, j’ai recu un coup de fil d’une personne résidant a Geneve en Suisse. Nous avons eu une conversation qui mérite quelques éclaircissements au niveau des papiers nécessaires pour l’achat ou la vente d’un bien immobilier aux Etats-Unis en général en en Floride en particulier.

Ce messieur a, auparavant, fait l’acquisition d’une maison dans l’état du Texas. Au moment de passer les actes notariaux, l’agent immobilier – un local qui n’a évidement aucune notion au sujet de l’immigration – lui a fait savoir qu’on allait retirer 30% du prix de vente lorsque ce résident Suisse allait vendre. J’ai expliqué ce qu’il en était en réalité.

Il est vrai qu’il y a une retenue de 10% sur le prix de vente d’un bien immobilier situé sur le territoire Américain lorsque le propriétaire est un étranger. Notex bien le 10%, et non pas 30%. Un propriétaire étranger est généralement défini comme une personne étrangere, mais aussi toute personne non résident légal, une société étrangere, un partenariat ou un trust, mais pas un étranger qui est résident légal. Et les 10% retenu sont calculés sur base du prix de vente du bien immobilier.

Le vendeur peut aussi faire une demande a l’I.R.S ( Internal Revenue Services – le departement des impots ) pour obtenir un ” Withholding Certificate ” ou un certificat de retenue pour réduire ou éliminer le montant retenu.

Un point important est aussi a retenir ici, et c’est notament le cas ou le prix de vente est inférieur a $300.000.

Si un bien immobilier a un  prix de vente  inférieur a 300.000 dollars au moment de la passation des actes , la retenue ou le report de ces 10% n’est pas nécessaire si et seulement si l’acheteur a l’intention d’utiliser cette propriété comme résidence principale. L’acheteur doit avoir l’intention d’utiliser cette maison au moins 50% du temps pour les deux premieres périodes de 12 mois. Donc, 50% des 12 premiers mois et 50% des 12 mois suivants. Par exemple, l’utilisation continue des 12 premiers mois mais aucun autre jour de la deuxieme année ne qualifie pas pour l’exception. Or 50% d’occupation est atteinte sur les 24 mois. Il faut 6 mois la premiere année au moins ET 6 mois la deuxieme année au moins. L’acheteur doit aussi etre un individuel, et non une société.

J’ai eu le cas il y a quelques années. Un citoyen Francais vendait sa maison pour un prix demandé de $309.900. Une offre a été acceptée a $309.000. Vu que le prix de vente est supérieur a $300.000, une retenue de 10% doit etre appliquée, laissant une somme de plus ou moins $280.000. En réduisant le prix a $299.900, ce vendeur n’était plus soumis a une retenue et pouvait repartir avec la totalite des $299.900, économisant plus ou moins $20.000 au passage. Il avait donc plus d’argent en poche en vendant en dessous de $300.000.

J’espere que ceci facilite la compréhension de cette retenue monétaire. Mais si vous avez des questions, ou si vous etes pret a vendre ou a acheter de l’immobilier sur Cape Coral, n’hesitez pas a me contacter par email a info @ ou par téléphone au 239-240-7346

Post to Twitter

Comments (0) Apr 15 2012

Get Adobe Flash playerPlugin by wordpress themes