QR codes and Real Estate

Posted: under Realtor® Tools.
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When I  heard about the QR codes few months back, I was thinking about it for Real Estate.

How could I implement that technology to my day to day business? Well, I found some answers.

First, I put a QR code with my contact information on the back of my business cards.

Secondly, and most importantly, I use them for my listings. I use to make a web page in my website each time I have a new property listed. This include info, photos, Google map, virtual tour and movies.  And on my signs, I just put my website URL, the one for the homepage. So people could write it down, and when at home, check the property online.

Now, I create a QR code for that particular URL, print it on a board that I use on my yard signs. So, when someone has the QR application downloaded on their phone, they can take a picture of the QR code and go directly online to check all the inside pictures and information.

I had recently my first call coming directly from a potential buyer, right on the spot. So, it is slowly taking place but still little results so far.  I guess it need to be known widely, but at least, I have it now.

For those of you who did not know what is QR code all about, here is how it works:

  • Step One: create a QR code for the info you need, including URL.
  • Step Two: familiarize yourself with what phones are currently equipped . I personally use a iPhone 3Gs.
  • Step Three: print your new QR code on your marketing materials, including business cards, yard signs, car magnets, or even, if you think outside the box, napkins that you give for free to restaurants, back of groceries stores receipts, etc…

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