Is IDX working FOR you or AGAINST you?

Posted: under Realtor® Tools.
Tags: , ,

I love IDX. Not only it’s a tool I use daily but it looks like my IDX page is bringing more than decent traffic.
I have leads from it every week. I use it to get sellers calling me and I send buyers to use it for search.
It’s very effective. Maybe too much.

Regularly now, I have phone calls from agents. Basically, they call me saying their buyers were surfing the web, got to find my IDX page, made some search and called them with the property details. All they have to do is calling me for more details.
Obviously, my thought is, if you as an agent get to that position, you are not working properly for your clients.
I explain that’s IDX, I’m not necessarily the listing agent, and so on…
Now, some of them, once they get in touch with the real listing agent, they explain that their buyer found it advertised in another agent’s website. And this is when I got the listing’s agent phone call: “You advertise my listing without my authorization, I want you to remove it and I’m emailing your broker because you’re misleading the public saying you’re the listing agent”. That agent has been licensed since 2005, so she’s not new in the business, as I thought she had to be. Plus, we all know that IDX listings always show the famous “Courtesy of [Brokerage's name]“.

So, what gives?
Let’s say you do not what is IDX. Let’s suppose you never heard about it.
Don’t you want to have your listings to be seen in every single Real Estate websites for free? Don’t you want all and any kind of advertising for your listings out there, free of charge?

Of course, I explained that it’s not easy to just remove her listing alone. I sent her an email to apologize but also to explain the benefit of it. Hopefully she’ll get it. It looks to me that more and more agent are working part-time or not at all unless they find a buyer somewhere. Those, I guess, have little continued education and missing few important thing for their career.

Now, fellow Realtors, don’t even think about asking me permission to advertise my Cape Coral listings. Just go ahead. You have not only my authorization, but also my benediction to proceed. Use newspapers, internet, TV ads, put a sign on the moon, hire D. Trump to talk about it, spend millions of dollars to put a banner of my listing with your phone number on every cabs, every cruise ships, every aircrafts, in every cities in the world. Oh, and since you’re at it, try to make my listing in your IDX in bold or, even better, blinking, Las Vegas style. In short, just do it! Because at the end of the day, no matter how was your advertising, I’ll be paid!!

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Comments (0) Jun 28 2011

Moving out of state? Are you in the lenders’ “job black list”?

Posted: under Real Estate.
Tags: , , ,

job-blacklist

It seems that the key phrase ‘job black list’ is somewhat a secret quote used in the lenders and mortgage industry.

I had no clue of its existence as an agent until my last buyer, moving from another state. He was pre-approved by a lender, and I wrote pre-approved, not pre-qualified. He had a top number on that document and I was sending listing with what he was looking for within his price range. So far, so good.

Once we had the right property, he came down, driving 11 hours, had a good few hours look at the property, made an offer, which has been accepted, made an inspection and survey. Everything was going smoothly when he suddenly got the news: his job is on the lenders’ “job black list”

So, what do you need to be part of that list exactly? You need a job, a career or a position that is making money only in the area you are practicing and which could make no money elsewhere. Let me give you some examples:

A self-employed individual who build his business locally and getting business from local advertising, as mortgage broker, plumber, electrician, lawn, Real Estate agent, insurance, painter, A/C maintenance, pool maintenance, and more…

Lenders have denied my buyer because leaving his state to move into another one, will put his income in jeopardy!

So, make sure that your out of state buyers are REALLY approved before putting any offer in writing. That moves can save time to all parties.

You can find helpful mortgage material HERE. This can help you the understanding behind the ugly scene :-)

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Comments (0) Feb 20 2010

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