Percentage Closing | Cape Coral Real Estate

What is your percentage closing on your short sales listings?

Posted: under Realtor® Tools.
Tags: be successful with short sale, Cape coral short sales, How to short sale, MLS short sales, more short sales sold, short sales agent

Last week, I answered a question that doesn’t just apply to short sales, but really to any type of property for sale right now…The question is, “What is your percentage closing on your short sales listings?”…

We all know that here in Cape Coral, the short sales are a big part of our business. So I think it is important to understand how to to better with short sales.
My answer to this question is always the same…

“It all depends on how good of an offer you have on the property”. You see, if you have a good offer, then it’s likely your deal will get closed…If you have a crappy offer, then it’s likely your deal will not get closed…

I know there should be more to it, but it really is that simple, money rules here.
The question then is how do you get more activity, and generate more solid offers on your short sales listings?…
I’m about to give you a tip that may have a HUGE impact…
This tip has to do with the remark area in your MLS sheet…
I am often amazed when I see what some short sale Realtors® put in their remarks, like this one for example:

“Subject to lender approval, allow 60 days for lender to respond, commission may be reduced, no reps, warranties, if I were you I would stay away from this property and not show it…”

Okay, I’m a bit pushy about the last part but when you see remarks like that as a buyers agent, are you going to put that
property at the top of your pile or at the bottom?…

Think about it, take a look at your M.L.S. remarks and ask yourself, if I was a buyers agent, would I want to show this property?
Then think about how you can improve it, even ask other Realtors for their opinion…
What if making the slightest change could result in 2 extra showings for your property, which today could be the difference between your property selling or not.

Think of your MLS remarks as the best free advertising you will ever get. Having the right remarks may generate more activity then any marketing $$$ that you spend…If you have short sale listings right now, try a variation of these remarks…Make sure to show your are here to help in anyway, that you are available for anything.

“Offer and commission subject to lender approval, we always submit our short sales for full 6% commission, BPO already completed, can close FAST. Experienced short sale agent, I get them closed, call me for any question you may have, I’m here to help you to close this baby and to get you paid…”

You’ll become more successful in the short sales field, it will be noticed and it will bring you more business…