QR codes for Real Estate

Posted: under Realtor® Tools.
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You may not know but since ever, I’ve always been  fast to check new marketing ideas as they come out. And since I own codytech.com, it’s always been a way to put those ideas online. That was the case when I heard about the QR codes about 2 years ago.

I read an article online about it and I know they are used for literally everything there. You walk in the street, pass by a restaurant and you can see a QR code on the wall, beside the door. You take a picture with you cellphone and you get the menu and pricing on your screen. It’s that simple.

Of course, sky’s the limit. You can find those code on T-shirt, coffee mugs, and any sales materials available, including  Real Estate flyers or business cards.

Let me give you some tips to use them in your Real Estate career.

1) First get that application for your smart phone. They are almost all free to download and free to use. They are all available to use on any smart phone. You’ll be able to find a dozen of them just by Googleling QR codes app :-)

Then, create your own QR code for whatever you need, whatever it is a phone number, an email or a site. Personally, I use qrcode.kaywa.com to make them and print them, or copy the image from it.

2) Secondly, just insert them in every piece of marketing you want to have. Have your site URL QR code on your flyers and business cards. Print the URL of a particular listing you have and show it on your yard sign. That will allow potential buyer who pass by to have the pictures of the inside and your information on the spot!

3) And third, I have experienced a lot of interest about those QR codes from potential clients. They ask questions and when they get the full picture of it, it become a huge listing tool. They see you as an “tech savvy and advanced” Real Estate agent. You will get the attention of  higher end sellers, people who are more into new technologies. Those usually owns higher priced properties.

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Comments (3) Nov 26 2010

QR codes and Real Estate

Posted: under Realtor® Tools.
Tags: , , , ,

When I  heard about the QR codes few months back, I was thinking about it for Real Estate.

How could I implement that technology to my day to day business? Well, I found some answers.

First, I put a QR code with my contact information on the back of my business cards.

Secondly, and most importantly, I use them for my listings. I use to make a web page in my website each time I have a new property listed. This include info, photos, Google map, virtual tour and movies.  And on my signs, I just put my website URL, the one for the homepage. So people could write it down, and when at home, check the property online.

Now, I create a QR code for that particular URL, print it on a board that I use on my yard signs. So, when someone has the QR application downloaded on their phone, they can take a picture of the QR code and go directly online to check all the inside pictures and information.

I had recently my first call coming directly from a potential buyer, right on the spot. So, it is slowly taking place but still little results so far.  I guess it need to be known widely, but at least, I have it now.

For those of you who did not know what is QR code all about, here is how it works:

  • Step One: create a QR code for the info you need, including URL.
  • Step Two: familiarize yourself with what phones are currently equipped . I personally use a iPhone 3Gs.
  • Step Three: print your new QR code on your marketing materials, including business cards, yard signs, car magnets, or even, if you think outside the box, napkins that you give for free to restaurants, back of groceries stores receipts, etc…

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Comments (0) Dec 10 2009

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