Real Estate Staging

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virtual staging software

virtual staging software

As a real estate investor, there are several important factors you have to bear in mind when you are planning to improve your business. The most important of these is the best marketing strategy for your investment. In the past, real estate investors relied on some very ineffective methods to market their property. However, today the process has changed with more effective marketing methods emerging everyday. The latest property marketing concept is virtual staging. This process heavily relies on the internet to reach out to the ever-growing online community. Therefore if you have plans of venturing into the lucrative industry of property investment, then you have to learn one or two things about virtual staging.

Let’s face it, it’s way cheaper to stage an empty home using a virtual staging software like this one than renting all the furniture. You can save it on a CD-Rom and give them to your clients and potential buyers.

For starters, you cannot expect your property to sell if it is not easily accessible to your potential buyers. That is why you need effective marketing strategies such as virtual staging to make the property known to the largest number of target buyers. The good thing about virtual staging is that it makes it easier for you to make potential buyers aware of your property. Virtual staging is better than the traditional home staging methods since it does away with the unnecessary expenses incurred in the traditional staging processes. For instance, with virtual staging you do not have to rent furniture for staging because your virtual staging expert will incorporate high quality furniture in the photos of your empty property. What is more, these experts know how to design their photos so that they can look 100 percent real. Most virtual staging companies today use high-end programs to design their images, allowing you to make your house look exceptionally stunning. Consequently, you will have a chance to make the most out of your investment. Remember, most home buyers are interested in homes that promise them luxury and comfort.

Virtual staging makes for great promotion collateral. It is not wise to waste money producing brochures with pictures of an empty property. Virtual staging services will help you make your property look attractive and valuable without any additional cost. Virtually staged homes will always look appealing to the buyer, giving you a chance to sell your property faster and make more profit. Also, virtual staging gives you the liberty to be as creative as you can be in designing your property for promotion. It is very easy to incorporate expensive features in your property so as to entice the buyer.

Obviously, another noteworthy point about virtual staging is the speed with which it allows you to sell your property. The way you promote your property highly determines how fast it will sell. Online virtual staging exposes the property to numerous buyers from different parts of the world, making it easier for you to sell. With virtual staging services, you will be able to create the best impression without incurring extra expenses present in traditional staging methods. Virtual staging is also available for rental properties. You can make your rental properties look expensive by hiring the best virtual staging expert.

Looking for a staging solutions without spending big bucks? Make sure to check this virtual staging solution which a perfect DIY for novice like me.

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Comments (0) Sep 16 2012

Great Real Estate Photographs with virtual staging

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I came across an article about Real Estate photography. And this is something I definitely need to be honest. My photos are taken with a small camera that I can take anywhere with me because of the size of it. It’s not a bad camera since its resolution is 12 megapixels but the photographer – myself! – is not that good.

When I compared those article’s pictures and mine, there is a world of difference. So I’m learning and will train myself for better shots. Here are a list of advices from professional photographers that I need to take in consideration:

  • Take the picture from the corner of the room. That’s usually what I do because I want to most space to be seen on the picture. But as they say, my little camera is a camera for objects and not really made for shooting the space of a room. So I need to use a wide angle lens to do so.
  • Avoid having bright lights or windows near the center of the picture. I can’t help it with my little camera. I always have a bright window in the middle of my picture. Again, a wide angle lens should give me more walls to cover the picture.
  • Set your camera to take the brightest and “cleanest” pictures. Honestly, I will have to test this. I remember I took the brightest pictures and the results was not so good. So testing and practice is key here I guess.
  • If you can choose the resolution your camera shoots try to choose the highest resolution possible. The higher the resolution, the better the picture. OK, I got that but I see that the resolution make big size pictures. And for the web, I can’t upload those because it will take forever to download them and see them. I have to reduce the size, so why not to take them already at the right size? Again, I’ll need to figure that out.
  • If there are any lights in the room turn all of them on. That’s what I do most of the time. No problem here.
  • Shoot directly across the room, not up or down. That’s what I do as well, even if I read somewhere that I should be close to the floor to take a room picture. With a wide angle lens, I should have no problem.
  • Use a tripod if available to prevent any motion blur. I recently got a brand new one. Solid and more stable than my old one which is more than 15 years old!!
  • Wide angle shots usually look better to home buyers, however try to avoid the “fish bowl” look, as these will not work with virtual staging and can make the picture look awkward. I guess the fish bowl effect is when you use a really wide angle lens, like a half spherical lens. I know the difference and won’t go there.

The good thing is I can use those best Real Estate photographs in a empty property, as I deal a lot with foreclosures these days, and send them to the Real Estate virtual staging software people. They actually will get them back to me with furniture ! That gives a better feeling to the potential buyers as far as being able to see how the property can be furnished. Virtual Staging Solutions is the industry leader in Virtual Staging. They digitally and realistically place furniture into photos of vacant homes for sale. That helps to sell listings faster and for top dollar. All needed is to send them your photos. I will put some comparable photos myself here so you’ll be able to see the difference between my little camera and the Canon Rebel T2i I have.

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Comments (0) Dec 11 2011

Virtual Staging Software for Real Estate | Do it yourself

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I wrote an article about virtual staging for Real Estate few months back, using a virtual staging software. I was explaining the advantages of using a software to stage an empty home instead of renting furniture to stage it, which is more expensive.

Today, I did receive some updates from the company doing the software (Virtual Staging Solutions) and they have added a few more options that can greatly help to generate a very nice layout. The best use in my opinion is to vitually stage your empty listings, get the results on your website and let the buyer’s agents where to go to see how nice the property can be once furnished! It will bring a clear idea of the transition from a house to a home in your buyer’s eyes. It can be the difference between losing your time showing a property and an offer! Your vacant listings will sell faster.

The first new feature is the choice of furniture available. They said on their website that they were working for more than a year with designers in order to bring the brands of furniture available in stores! So you will be able to browse a furniture gallery.

Secondly, they have worked on a personalized way to have your documents out there. They have especially developed those pages for the mobile use. So, your virtual staging listings will be ready to be seen on all mobile devices out there, which is very convenient knowing that it’s easier to bring a cellphone or an iPad with you instead of a laptop.

And last but not least, your presentation of your virtual staging will be in video mode instead of just plain pictures. Today, the video is almost the next big thing.  People are leaving the world of blogging to enter the world of vlogging!

I had an email the other day, asking me questions about the virtual staging software. But honestly, since I’m not involved with this company, it’s probably better to ask directly to them. They website is . They have a help sections where your can find email address, phone number and a bunch of frequently asked questions. They offer several plans from $197, which is most likely much cheaper than renting furniture to furnished a living room, a family room and 2 or 3 bedrooms!

For more details, visit their website at and get your empty listings sold fast :-)

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Comments (0) Sep 17 2011

Virtual staging anyone?

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As we all may know, there are a high percentage of foreclosure and vacant homes on the Cape Coral market these days. And I always come across buyers who have a hard time to like enough a vacant house to make an offer on it. Most of them do not have the vision of a particular property’s potential.

I know a solution of it is staging. This is becoming popular and well spread by several TV shows about this option. However, if staging a vacant house may provide a good return of the investment, what about low priced homes? It makes no sense to spend $3,000-$4,000 for staging a home that will bring $3,000-$4,000 of commission.

That’s how I came across a staging solution for those property, but in a virtual way!
Virtual Staging Solutions is a company selling a software where you just have to upload your listing’s pictures and ad the furniture yourself. Therefore, you can show the before and after pictures, giving a better idea of the property’s potential to any buyers. It can be viewed online or you can put it on a CD as well.
You can send them your pictures and they will stage them within 3 -5 business days.
They have a slideshow on their website where you can see an example of virtual staging. The software cost $197 as of today. Think about it. You can use it over and over and will most probably get your money back quite fast. I use this software myself and I’m very pleased with it but I’m not selling it in any way. I’m not the owner nor I work there. I’m only a Real Estate agent.

So get your vacant listings virtually staged and bring your laptop with you!
Visit their website for more details:

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Comments (1) Dec 25 2009

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