5 reasons why you home doesn’t sell

Posted: under Real Estate.
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If there has been no action on your residence which is for sale, chances are it is as a result of 1 or all of the factors we have listed below. If the Realtor you might have hired has not gone more than these guidelines, possibly it is time to reevaluate why your house is just not selling.

Overpriced!

This really is the most common reason for a home not selling. Unrealistic property owner objectives can cause this even with the best of Agents guidance. A Seller that will not listen to their Agent, are losing both their times if your residence is valued greater than the competition. The 1 thing you Do not need to do is overprice your residence!

The Condition

When there are numerous houses within the marketplace for sale, buyers will keep searching until they discover that ideal move-in prepared property. If your house will be the identical cost as the competition, but they’ve new kitchen/baths/carpet or hardwood floors, they will get the action. If your price may be the very same, but the competition has much more bedrooms, a lot more baths, or perhaps a finished basement, you might be giving the buyers the benefit of seeing yours and then acquiring the 1 that they are going to get more for the same money. You want to make the biggest impact on any buyer viewing your house.

Showing Times

When you have limited times when a home buyer can view your property, you are performing a dis-service to your self, the buyer and the Real estate professional who desires to obtain your house sold. We know it can be tough to show at a moments notice, but you never ever know when the proper buyer will appear. Should you can’t show it as a result of work schedules, you could wish to supply your Realtor using a important to ensure that no appointment will probably be missed. Other Agents will have a tendency to show houses when you can find not too many restrictions and they know they are able to acquire access to easy.

Net, Net, Net

That is appropriate, if your Realtor will not market your property on the net, you could not be obtaining the very best marketing and advertising value. Though all listings should be on your local MLS, your Realtor need to also have their very own web sites and other ways to promote your property online. This really is the top form of advertising your house for sale.

Location Is Nonetheless Key

It is still accurate, as far as Real Estate is concerned ~ the top locations, best schools, and curb appeal with the neighborhood is still crucial. Even so, not each and every property could be Mid-Block location, or handy to all things, and have the very best of almost everything. It is possible to make your home stand out from the crowd by enhancing your own curb appeal, generating improvements towards the interior and by pricing it lower then the rivals. We recently had a listing exactly where the backyard faced a large commercial developing. By pricing it correct and producing some small interior upgrades, ours sold as well as the 1 across the street is nonetheless in the marketplace. Make your house outshine the other people.

Also, believe about Staging your residence. Your home will stand out among the competition as a stager will showcase your home to its best advantage and this can re-force the buyers decision that your home may be the proper option.

Bear in mind, the longer an over-priced house remains on the market, the lower it’s final selling cost will probably be. Step into the buyers shoes and you will see that you wouldn’t wish to invest a lot more cash on a comparable property and you can’t anticipate others to be any diverse.

Most essential ~ listen closely to your Real estate professional. They sell homes everyday and have the experience to lead you inside the right direction for a closed sale!

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Comments (0) Aug 22 2011

FSBO letter.

Posted: under Realtor® Tools.
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Years ago, I was using a letter to target FSBOs. This letter had several updates time to time, making it better every time.
Now, I don’t use it anymore since I have been better, in a “on-the-spot” situation, to list FSBOs. I now list 4 on every 5 FSBOs out there without any material. You can learn that here.
But I think it can be very useful for other agent looking to hit FSBOs.

Greetings Mrs. & Mr. Jones, (check owner’s name in tax roll and make it personal)

My name is you name and I am a REALTOR® with your firm and I specialize in the listing and selling of homes in neighborhood name.

While out showing some properties in neighborhood name, I noticed that you are marketing your house on your own. I’m sure you have a good reason for doing this and I respect your decision. If you would like some information to help you with pricing, I would be happy to drop off a “neighborhood name analysis” for you. This analysis will give you a good idea of what’s currently on the market and what has recently sold in your area. If this interest you, then give me a call and I will get one over to you.

Selling real estate can be very confusing and complex. I have good connections with Mortgage Brokers and Title Companies that can help you through this process. If you do find an interested buyer, give me a call, and I’ll connect you with the right people.

I also have an excellent “For Sale by Owner Help Kit” which offers tools and advice on selling your home. I’ll forward some of this kit to you over the next few weeks. I think you will find the information very helpful. In the meantime, go check out my for Sale by Owner page at your site url.

If I can be of any assistance give me a call me on my direct line at your phone number or via email at your email. You can reach me anytime. If you get a voice message leave me a message and I will call you right back. I promise.

Make it a successful day!!!

Your name, REALTOR®,

We want to keep inviting them to call. “Call to action” phrases need to be in everything you do.

1. We let them know we are active in their neighborhood.

2. We offered them free stuff.

3. We let them know we understand the decision they have made, to go it alone, no push.

4. We made ourselves available, to help with info, if they find a buyer.

5. We let them know that we have connections in the business.

6. We told them we would be staying in touch and sending them more info.

7. We invited them to call us, again.

8. We will put pictures and.or virtual tour of their home in our site (with permission).

Notice I’m not trying to sell them. One of the keys, with FSBOS, is to remember that they are going to sell alone because they probably don’t like agents or they may have had a bad experience in the past that has clouded their thinking. Or they just don’t want to pay us. Whatever their reason I have found that just offering to help them is a very non confrontational way to start with building trust.

Your goal with the letter is to get them to call. Once they call, you want to make the appointment.

Then when you are in front of them you can “sell” them. It sounds simple but a lot of Realtor® make this mistake. They are selling when they should just be making an appointment. There is a time and a place for everything.

This is a way to list FSBOs but slower than what I teach in my eBook.

Good luck!

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Comments (1) Jan 17 2010

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